Persuasive Power

Explore the effectiveness of intonation and language in advertising by creating your own mouthwatering advert

Years: 5, 6

Duration: 120mins

Curriculum Objectives: 8

Subjects: Computing, English, PSHE

Resource Overview

This mouthwatering resource, written for Bristol's Young Cook competition in conjunction with Bristol City Council Public Health and Sugar Smart Bristol not only provides the perfect launchpad for the competition itself but also for any block of persuasive writing, using the power of TV adverts as inspiration. Explore how carefully crafted phrases and delectable descriptions make you want to get munching!

Resource Assets


Exemplar Storyboard

We used the free, online resource 'Storyboard This' to create our storyboard; designed to show the children how images as well as words can persuade.


Persuasive Power Lesson Plan

Whilst this lesson plan was written for the Young Cook competition, it is easily adapted to suit any style of persuasive writing.


Example advert 1

The perfect starting point - Be wonderful and wise



Example advert 2

The perfect starting point - Adventure Awaits



Example advert 3

The perfect starting point - Food Dancing



Example advert 4

The perfect starting point - What's for dinner?



Example advert 5

The perfect starting point. - Weave your magic


Curriculum Objectives

  • Select, use and combine a variety of software on a range of digital devices to design and create programs, systems and content that accomplish given goals, including collecting, analysing, evaluating and presenting information.
  • Participate in discussions, presentations, performances, role play, improvisations and debates.
  • Use spoken language to develop understanding through speculating, hypothesising, imagining and exploring ideas.
  • Year 5 and 6 (Age 9-11)
    • Identify the audience for and purpose of writing, selecting the appropriate form and using other similar writing as models.
    • Note and develop initial ideas, drawing on reading and research where necessary.
    • Perform their own compositions, using appropriate intonation, volume, and movement so that meaning is clear.
    • Use a thesaurus