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Alzheimer's Society today hosts Cupcake Day in an effort to raise awareness and beat dementia. Sadly dementia devastates lives. In the UK, someone develops dementia every three minutes, and there is currently no cure. Until the day we find a cure, Alzheimer's Society will be here for anyone affected by dementia. By hosting a Cupcake Day you get to enjoy some tasty treats with your schoolmates, friends and family knowing you are helping us work tirelessly to find new treatments and, ultimately, a cure for dementia. Why not have a cupcake cooking competition, or find some tasty yet healthy cupcake recipes to share? The perfect opportunity for all you Eco-Schools or wannabe Eco-Schools!